How to Build a Website that Attracts Top Candidates

As one of New England’s leading staffing agencies, Stewart Staffing knows your company’s website plays a critical role in your relationship with candidates. When they’re interested in applying for a position, it’s likely the first place they’ll look to learn more about you. From values and culture to products and services, your site can certainly communicate a lot. So how can you make the best possible impression on candidates? Follow these tips:

Cover the basics.

Make sure your sight showcases who your company is; that means history, products and services, markets served, mission statement, core values and executive team. This will give candidates a good idea as to what you do and what you stand for. In addition, make sure any innovations or industry awards are front and center on your site. Top talent wants to work for top companies.

Share what the culture is like.

The products and services you sell are the tangibles about your company. But what about the intangibles – like culture? This is a lot harder to communicate to candidates, but also vital to do so. Some ways to do it are through photos showing a ‘day in the life’ of employees, blog posts authored by employees about what they like most about working at the company, and a video about what to expect when interviewing with the company.

Make jobs easy to find.

Some organizations make the mistake of burying their job postings deep in their sites. But most candidates will simply give up when this happens. That’s why good design and site architecture are critically important. You want candidates to be able to easily find and apply for positions at your company.

Make sure you’re mobile friendly.

Most candidates use their phones or tablets to search the web for jobs. So if your website isn’t mobile friendly, you’re missing out on a large pool of talent. Not only that, but you’re sending the message that you’re not using the most up-to-date technology. Either way, you’re sending potential applicants elsewhere for job opportunities.

Follow these four simple tips and you’ll going a long way in making sure your website is attractive to potential candidates. And if you’d also like professional help with sourcing and recruiting talent for your team, call the experts at Stewart Staffing. As one of New England’s leading staffing agencies, we help area employers solve their toughest hiring challenges, find talent, make better hiring decisions, and become more profitable. Contact us today to learn more about how we can help you.

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